Cha Cha’s Tacos & Tequila Helps Raise More Than $10,000
For Bartender Battling Breast Cancer and Creates the Erendida-Rita in her Honor
 Erendida Jacobo  |
BREA, Calif. (April 21 2011) – Cha Cha’s Tacos & Tequila, the fresh innovative Latin restaurant located in Brea Downtown, is proud to announce that Erendida Day helped raise more than $10,000 to help one of their opening bartenders as she undergoes chemotherapy for breast cancer, in addition the newly created Erendida-Rita, will continue to provide her support.
Erendida Day, was held on March 23 to help and honor Erendida Jacobo, one of Cha Cha’s opening bartenders who is currently undergoing chemotherapy for breast cancer. During Erendida Day, 25 percent of all liquor sales were given directly to Jacobo to help cover a portion of her missed tips and medical expenses.
Cha Cha’s has also created a completely new Margarita, the “Erendida-Rita,” to continue helping Erendida. A portion from each Erendida-Rita will go directly to Jacobo.
“The public support for Erendida was amazing,” said Don Myers, co-founder of Cha Cha’s Tacos and Tequila. “It was standing room only in the lounge that night and we extended the event into the dining room to ensure everyone had the opportunity to help her. Creating the Erendida-Rita is our way of showing continued support to one of our own that needs it.”
Last September, Erendida was diagnosed with an incredibly aggressive Stage-1 breast cancer and had surgery last October to remove the cancer. Recently, Jacobo’s doctors told her that she needs to have chemotherapy to drastically reduce the chances of the cancer returning.
“From the moment we opened there was a crowd that had heard about the event and came to support Erendida,” said Peter Serantoni, co- founder of Cha Cha’s Tacos and Tequila. “The flavors of the new margarita will be fun, flavorful and spicy, to capture Erendida’s great qualities.”
Cha Cha’s is still gratefully accepting donations for Jacobo. “Although the event took place last month, we are still getting a regular flow of guests coming in and dropping off checks for her. Don and I extremely grateful to the community for helping her in her time of need,” said Serantoni.
Dwight Manley, local philanthropist and community activist matched the funds Cha Cha’s donated to Jacobo.
Cha Cha’s Tacos & Tequilas is located in Brea Downtown at 110 W. Birch St, Brea, CA 92821.
For additional information, please contact Adam Rosenblum at 714-401-1362, or adam@socalcomm.com.
About Cha Cha’s Tacos & Tequila (www.ChaChasBrea.com)
Cha Cha’s Tacos & Tequila, is the creation of co-owners and seasoned restaurateurs Don Myers and Peter Serantoni. Cha Cha's Tacos & Tequila offers an alternative to traditional Mexican cuisine. Using quality seasonal and organic ingredients, the Latin-inspired menu features spectacular Latin food prepared in a wood-fired oven, and a variety of fresh house made fire-roasted salsas, which hint to the natural and abundant flavor profiles found in every dish. That same attention to detail carries on to their hand-crafted cocktails, where they use only fresh-squeezed juices, house-made sour mixes, 100 percent Blue Agave Tequilas for their Margaritas and fresh fruit garnishes.
For more information please contact:
Adam Rosenblum
SoCal Communications & Marketing
714-401-1362
Adam@SoCalComm.com
www.SoCalComm.com
